Recently, the results of the Shanghai "Silver Dove Award" 2023 were unveiled. Focusing on the international expression of Chinese culture, global promotion of Shanghai's image, capacity building for global narrative and the expansion of the circle of international friends, the award rewards those exemplary and leading international communication works and projects that demonstrate precise communication, effective outreach, and innovative performance. This time, two projects submitted by Shanghai Electric won awards. Let's take a look at the two award-winning works themed on “Shanghai Electric and International Expression"!
Award of Merit in Activity/Case Study Category
From March to June 2023, with the theme of "Enhancing innovation to create world-class enterprises", the Shanghai Municipal State-owned Assets Supervision and Administration Commission, Xinhua News Agency Shanghai Branch and Xinhua News Agency China Economic Information Service jointly planned and carried out a large-scale all-media interview, "Dialogue with Shanghai State-owned Enterprises". Liu Ping, Deputy Secretary of the Party Committee and President of Shanghai Electric Group, joined Xinhua News Agency to share how Shanghai Electric leads high-quality development through scientific and technological innovation, endeavoring to build a world-class equipment enterprise.
Best Video
The video series “Foreign Musician Visiting Shanghai Electric" is a cross-border marketing campaign shown on Shanghai Electric's Facebook page, which showcased the chemistry between industry and music. The campaign features Yukes, a Chinese national instrument player from the United States. In three episodes, “Exploration", "Tour” and "Music", Yukes visited the headquarters and factories of Shanghai Electric to learn about the business system and future plan of Shanghai Electric while experiencing Shanghai Electric's digital empowerment. He interacted with frontline engineers and experienced the great Chinese craftsmanship. Notably, he performed original compositions on the Chinese zither in front of a 6,000-kilowatt steam turbine at the Minhang Site and the first 10,000-tonne hydraulic press in China. Through his innovative musical expressions, Yukes conveyed to the world Shanghai Electric’s century-old spirit of "meticulousness and perfection" and the "10,000-tonne” spirit. As the first attempt at the overseas communication of Shanghai Electric, the series of videos has been disseminated across various domestic and international channels and platforms. This integrated approach has garnered favorable feedback and impressive viewership metrics, further expanding Shanghai Electric's global network.
It is reported that in 2023, “Foreign Musician Visiting Shanghai Electric” also won the "Best Content Marketing Award" of the Digital Marketing Golden Bull Award, and "Best Overseas Brand of the Year" of the Top Brand Innovation Award, among others. With more than 500,000 global fans, since the launch of the Shanghai Electric Facebook page at the end of 2019, it has continuously shared updates on overseas projects, showcased our corporate culture, and narrated Shanghai Electric stories.
Shanghai PNS registry No. 31010102007087